Dynamic and results-driven Creative Director with 20+ years of experience leading brand strategy, creative development, and integrated marketing campaigns for global organizations. Expert in brand articulation, voice, naming, and architecture. Skilled in driving consumer engagement through high-impact creative solutions. Recognized for original, innovative, and executable ideas, and for forging high-value relationships with agency partners and stakeholders.

Core Competencies

  • Brand Articulation & Architecture

  • Creative Strategy & Design Execution

  • Social Media Marketing & Engagement

  • Partnerships Activation

  • Event Concepting & Production

  • Copywriting & Content Development

  • Team Leadership & Cross-Functional Collaboration

Values

Frequently recognized for:

  • Original, innovative, and executable ideas

  • Promoting positivity, authenticity, empathy, and integrity

  • Superior collaboration, organization, and presentation

  • Forging high-value relationships with partners and vendors

PROFESSIONAL EXPERIENCE

MAJOR FOOD GROUP | New York, NY Creative Director, Marketing Department (May 2024 – May 2026)

  • Lead marketing department on all strategy, creative, ideation, project workflow and execution across all brands (40+ concepts globally).

  • Launched social media strategy for brands, including content creation, captioning and engagement. Developed infrastructure and team to execute all social media handles in-house.

  • MFG liaison for 10+ agency relationships including contract negotiations with PR firms, Creative, Social Media and Paid Social agencies.

  • Responsible for brand campaign strategy (from concept to CRM, to reservation).

  • Concepted and executed high-level marketing activations and collaborations.

  • Managed company-wide video and photography efforts: hiring photographers, providing creative direction, attending photoshoots, overseeing edits, and organizing/disseminating content.

  • Supported brand openings requiring extensive marketing focus and demographic understanding: London, Dubai, Cartagena.

  • Acted as cross-department liaison with events, training, culinary, operations, beverage, IT, and development to integrate marketing strategies.

  • Oversaw luxury ZZ’s Members Club (NY & MIA) marketing efforts: monthly photoshoots, newsletters, special event coverage, social media, and programming ideation.

SBG | SilverBell Global, New York, London

Creative Director and Lead Strategist (January 2021 – June 2024)

  • Executed rebrand of high-end recovery concierge company through brand audit, client journey, case studies and identification of targeted areas of brand expansion

  • Responsible for wall-to-wall marketing efforts including digital, print, custom presentation and collateral design, branded merchandise and advertising

  • Developed, managed and led all Company retreats, panels and events, from concept and creative to budget, vendor interaction, strategy and logistics

  • Delivered business development strategies that increased growth through improved consumer relationships

  • Strengthened databases and organizational professional development

Inservice Foundation, New York, Miami

Executive Director (August 2021 – November 2023)

  • Lead start-up/founding Board of Directors in establishing, defining, naming, and branding a 501(c)3 nonprofit foundation providing tailored support for individuals struggling with alcohol and drug addiction

  • Responsible for developing all policies and procedures

  • Curated, ran and executed fundraising events raising over $200K at LSpace Gallery NYC

Atlantis, Paradise Island, Bahamas

Creative Director (January 2017 – October 2020)

  • Creative partner in 2017 evolution of brand voice, creative strategy, customer journey and guest experience

  • Defined and executed creative strategy for media campaigns encompassing TV, digital (video and display), social media, web and PR efforts

  • Managed social media teams and creative branding agencies

  • Strategic copywriting for social, advertising, on-property collateral, headlines, taglines, namings

  • Oversaw brand films, photography, commercial edits and in-room video content

  • Business planning, ideation, creation and execution of restaurant openings, major events, concerts and food festivals

  • Imagined, initiated and secured brand-building partnerships to create revenue streams, delivered media value

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The Luminations Group, New York

Creative Director (September 2003 – December 2016)

  • Responsible for creative process crafting and management of internal branding, pitches and projects

  • Consumer products and brand naming

  • Concepts, logo, event design, copywriting, presentations, speeches

  • Clients: Johnson & Johnson, Listerine, Rogaine, Ethicon, J&J Global Marketing, KY, Valeant, Elizabeth Arden, Novartis, Shire Pharmaceuticals, Johnson’s Baby

Faith Popcorn’s BrainReserve, New York

Director, Creative Design & Licensing (February 1998 – September 2003)

  • Led visual creative process for branding, presentations, concepts, naming

  • Launched and ran licensing business: brand development, product design and marketing implementation of home goods and furniture program

  • Clients: Tylenol, Phillip Morris, La-Z-Boy, SnackWell’s

Ark Asset Management Co., Inc., New York
Graphic Designer (August 1993 – January 1998)

  • In-house designer for $4B asset management firm; responsible for branding, daily reporting, annual and quarterly presentations

DIGITAL SKILLS

Adobe Creative Suite, Canva, Klaviyo, Jotform, Squarespace, Keynote, Basic SEO

EDUCATION

Lehigh University, B.A., Journalism, Graphic Design, 1993